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Hi, I'm Brricey

Let's solve audacious problems together and put ideas to work.

An on-demand innovation and venture partner who collaborates with startups and enterprises to help overcome challenges and transform innovative ideas into meaningful results for their customers and communities.

How can I help

You achieve your goals?

A flexible and hands-on partner to accelerate your venture's path to sustainable profitability from inception to scale.

Companies now operate in increasingly uncertain and complex environments. Shifting market dynamics and emerging technologies create an unprecedented need for innovation, agility and resilience.

The nature of startups and new ventures magnify these challenges, who must swiftly navigate a volatile landscape with limited resources while striving to establish themselves.

The accelerated pace of change demands that they be exceptionally adaptable and disciplined to seize opportunities, outpace competitors and deliver on investor expectations, progressing through the startup's lifecycle.

Recognising these challenges and startup constraints, I work to productise and make accessible on-demand the capabilities essential for startups to efficiently overcome hurdles without sacrificing their long-term vision.

I tailor solutions to each startup's and founders' goals, whether you are seeking strategic guidance, pursuing a particular outcome or requiring ongoing operational support.


  • Assess Concept Readiness
  • Validate Value Proposition
  • Sustainable Business Model Design
  • Product Roadmap Planning
  • Assess Venture Readiness
  • Venture Pitch Review & Coaching
  • Business Modelling & Analysis
  • Deliverable Support
  • Assess Operational Efficiency
  • Optimise Revenue & Spend
  • Establish & Optimise Performance Mechanisms
  • Uplift Risk & Governance
  • Assess Scalability
  • Scaling-out & Optimise Operations
  • Establish Organisational Planning & Alignment Mechanisms
  • Develop Go-to-Market & Sales Model
  • Assess Growth Opportunities
  • Operating Cadence & Execution Support
  • Assess Organisational Capabilities
  • Optimise Organisational Design
  • Enhancing Employee Value Proposition
  • Recruit Talent

*Disclaimer: Services focus on providing business advisory, coaching and/or general operational support, which may include deliverables such as financial or business modelling, market analysis, and performance evaluation. However, please note that these services are not an offer nor do the services involve or include the providing of financial advice, investment recommendations, or fundraising strategies involving specific financial products. Insights are designed for internal business purposes and are not intended to guide external financial transactions. For personalised financial advice or assistance with fundraising and financial products, please consult a licensed financial advisor, accountant, or legal professional. By engaging with our services, you acknowledge and accept these terms.

Can collaborate as a

Practitioner or ...
Advisor or ...
Operating Partner

Access to expertise can make a significant difference in today's fast-paced business environment. As a former founder, I understand the importance of flexibility and adaptability in changing situations. Whether you require a readiness assessment or a hands-on partner to enhance your operations, I can customise the engagement to suit your unique circumstances.

Do you have a specific challenge or outcome to deliver?

Working as a practitioner enables us to dive deep into focused projects like market analysis, operating model design, and optimisation.

I collaborate with you and your teams through clear objectives and deliverables to deliver actionable insights and pathways forward.

Putting pen to paper with

PUT IDEAS TO WORK

Driven by a passion for turning innovative ideas into real results, my journey as a coder, founder, corporate innovator, and outcome owner, I have encountered both successes and failures, each providing valuable insights and lessons.

Logo for Brricey's Put Ideas to Work Newsletter Email

I firmly believe in the importance of being additive, which led me to start . This newsletter is more than just me collating my thoughts, experiences and insights learned along the way; it is where I bring diverse perspectives from across the broader innovation and entrepreneurial ecosystem.

Subscribe to my Substack Newsletter!

Get in touch

The entrepreneurial journey is challenging and turbulent, filled with highs and valuable lessons. We must remain open to new ideas and committed to continuous learning to succeed. Let’s connect, exchange insights, share experiences and foster an additive culture, driving growth and progress.

Want to learn more?